I’m a Co-founder at Enlighton LLC. Our business is the first self-ordering platform built around digital ordering tables for better experiences and enhanced operations.
We are in one of those times where we cannot understand what is happening to the world. And
it’s not O.K.
The Economist magazine says “The world is closed”. Restaurants are suspending their dine in
services. Disney World shut down their kingdom, and our industry requests 250b to get back
on its feet, according to Reuters.
A virus may kill a person. A pandemic may distort the way we live, work and play. And the effects
of COVID-19 on the hospitality industry are ruthless. They are not O.K.
The last decade brought significant technological breakthroughs to the customer experience
across every industry.
From the speed you can check yourself in to board a flight, the freedom to
scan and bag your own groceries to the simplicity of ordering a ride at the tap of a button,
customers today are tech savvy, connected, and expecting concierge-level service around every
corner.
You adapted and created new opportunities to meet customers’ needs that make it easier to
deliver better customer experiences for guests, whether they enjoy your food and beverage
inside, or outside of your establishment.
I am sorry if you had to close your doors, but it was the right thing to do.
I hope your technology service providers are working tirelessly to adapt their products to fulfill
your current requirements.
Welcome to hospitality 2.0. We may not know exactly what the future holds, but I have a
suspicion that it’s going to be fun.
I started working in this industry at age 16. I experienced first-hand the blood, sweat and tears
that go into running a successful hospitality brand.
At age 25, I began coordinating efforts with like minded entrepreneurs to turn ideas into
businesses. In the last five years I experienced first-hand the blood, sweat and tears that go into
building a successful business. And as the biggest critic of my own vision, I often wondered:
“Is the world ready for this?” “Do people want to actually order this way?”
Now 30, I believe that technology should be considered in every business decision you make.
I am excited to respond to COVID-19 in pursuit of progress.
Our response to COVID-19
I hope we can agree that your brand is no longer only about food, even if food is obviously very
important.
In an increasingly digital world in the age of COVID-19, the revival of the hospitality industry will
demand hygienic, innovative, and seamless experiences that build trust, leave a lasting impact on
guests and help restaurants get back on their feet in a brand new way – without ever having to
endure another mass layoff.
Your restaurant needs to be cleaner, smarter, more efficient and more entertaining than ever
before.
But how?
Throw out your dirty and outdated menus, and welcome a beautiful digital table that you can
update in real-time, and instantly sanitize any time. Paying the bill has got easier, but it’s still a
pain. Why make your guests and staff complete a long and dreadful payment process, when you
can empower guests to pay right when they want to leave, all on their own? You need to save
staff time that can be reinvested into enhancing the guest experience. You spend a lot of time
and money recruiting, hiring and training great people that have a tendency to quit their jobs
when the going gets tough or the next opportunity strikes. What if you could cut those costs, and
rely on technology and fewer star staff members to run the show? Every business knows the key
to success is giving customers more of what they want – like being able to personalize an order
just how they like it. Now you can draw as much attention to your high profit products as possible
and use big data for bigger wins. With the minimum wage and cost of benefits on the rise, our
alternative to hiring more people is an all-in-one solution that enables staff to manage 50% more
tables, delivers a superior guest experience and increases your sales 15-20%
If you’re in, or were in this business to deliver customers the best dining experiences of their
lives, then what are you waiting for?
I can imagine our response will fall on deaf ears of hospitality stakeholders today, but all I ask is
for you to open your eyes.
How do we play our part?
To help the hospitality industry bounce back from COVID-19, we are offering operators like you
the opportunity to test drive our technology in the form of a four week pilot with zero software
costs. You can select from the 3M diverse portfolio of 46, 55, or 65inch table sizes.
Jordan Youtz
Founder,
ENLIGHTON LLC
Our response to COVID-19
I hope we can agree that your brand is no longer only about food, even if food is obviously very
important.
In an increasingly digital world in the age of COVID-19, the revival of the hospitality industry will
demand hygienic, innovative, and seamless experiences that build trust, leave a lasting impact on
guests and help restaurants get back on their feet in a brand new way – without ever having to
endure another mass layoff.
Your restaurant needs to be cleaner, smarter, more efficient and more entertaining than ever
before.
But how?
Throw out your dirty and outdated menus, and welcome a beautiful digital table that you can
update in real-time, and instantly sanitize any time. Paying the bill has got easier, but it’s still a
pain. Why make your guests and staff complete a long and dreadful payment process, when you
can empower guests to pay right when they want to leave, all on their own? You need to save
staff time that can be reinvested into enhancing the guest experience. You spend a lot of time
and money recruiting, hiring and training great people that have a tendency to quit their jobs
when the going gets tough or the next opportunity strikes. What if you could cut those costs, and
rely on technology and fewer star staff members to run the show? Every business knows the key
to success is giving customers more of what they want – like being able to personalize an order
just how they like it. Now you can draw as much attention to your high profit products as possible
and use big data for bigger wins. With the minimum wage and cost of benefits on the rise, our
alternative to hiring more people is an all-in-one solution that enables staff to manage 50% more
tables, delivers a superior guest experience and increases your sales 15-20%
If you’re in, or were in this business to deliver customers the best dining experiences of their
lives, then what are you waiting for?
I can imagine our response will fall on deaf ears of hospitality stakeholders today, but all I ask is
for you to open your eyes.
How do we play our part?
To help the hospitality industry bounce back from COVID-19, we are offering operators like you
the opportunity to test drive our technology in the form of a four week pilot with zero software
costs. You can select from the 3M diverse portfolio of 46, 55, or 65inch table sizes.
Jordan Youtz
Founder,
ENLIGHTON LLC
Dear hospitality industry,
I’m a Co-founder at Enlighton LLC. Our business is the first self-ordering platform built around digital ordering tables for better experiences and enhanced operations.
We are in one of those times where we cannot understand what is happening to the world. And
it’s not O.K.
The Economist magazine says “The world is closed”. Restaurants are suspending their dine in
services. Disney World shut down their kingdom, and our industry requests 250b to get back
on its feet, according to Reuters.
A virus may kill a person. A pandemic may distort the way we live, work and play. And the effects
of COVID-19 on the hospitality industry are ruthless. They are not O.K.
The last decade brought significant technological breakthroughs to the customer experience
across every industry.
From the speed you can check yourself in to board a flight, the freedom to
scan and bag your own groceries to the simplicity of ordering a ride at the tap of a button,
customers today are tech savvy, connected, and expecting concierge-level service around every
corner.
You adapted and created new opportunities to meet customers’ needs that make it easier to
deliver better customer experiences for guests, whether they enjoy your food and beverage
inside, or outside of your establishment.
I am sorry if you had to close your doors, but it was the right thing to do.
I hope your technology service providers are working tirelessly to adapt their products to fulfill
your current requirements.
Welcome to hospitality 2.0. We may not know exactly what the future holds, but I have a
suspicion that it’s going to be fun.
I started working in this industry at age 16. I experienced first-hand the blood, sweat and tears
that go into running a successful hospitality brand.
At age 25, I began coordinating efforts with like minded entrepreneurs to turn ideas into
businesses. In the last five years I experienced first-hand the blood, sweat and tears that go into
building a successful business. And as the biggest critic of my own vision, I often wondered:
“Is the world ready for this?” “Do people want to actually order this way?”
Now 30, I believe that technology should be considered in every business decision you make.
I am excited to respond to COVID-19 in pursuit of progress.
